The bot will answer customer queries about products and drive the sales process. Built for the Google Assistant, eBay’s chatbot can be used with Google Home or on the phone. The eBay chatbot is a popular and advanced example. Based on this input, the bot can create individual fashion profiles and make suggestions for suitable outfits and direct the user to the checkout.Ĭustomers can create outfits from the chatbot’s suggestions, and browse and vote on other H&M customers’ fashion creations-enabling them to have a fully interactive online shopping experience. They created a chatbot on Kik to ask customers questions around their style and offer them photo options to select from. Staples’ Facebook chatbot also enables customers to complete purchases direct from the chat. They use Facebook Messenger to deliver product suggestions to customers, based on their previous brand behaviours. Staples is an online retailer that sells office equipment. Here are a few ways e-commerce chatbots are currently helping companies connect with customers: 1. The future for eCommerce chatbots is immense – especially considering that the technology is still relatively new, and some online retailers are starting to use them more creatively than others. They use AI to infer customer preferences and offer visitors personalised experiences. Where they really come into their own in adding efficiencies, though, is in customer service.Ĭhatbots offer ways to instantly communicate with customers on multiple platforms or online eCommerce stores. They can be useful in marketing strategy or used for payments and processing. Facebook and WhatsApp-to eCommerce websites, enabling brands and eCommerce businesses to reach their target audiences through different APIs.Ĭhatbots can be deployed for all kinds of purposes. Chatbot widgets and windows pop up everywhere from social media-e.g. “Chatbots are artificial intelligence systems that interact with users via messaging, text, or speech.”Ĭhatbots are computer programs that stimulate conversation with online users for them to complete a service. Successful chatbots have the ability to drive conversations – and drive customers along the sales funnel – by replicating, as closely as possible, real human interaction. Not to mention being capable of having more successful interactions with consumers. This has accelerated their adoption and led to a race to create better, more intuitive bots, that are easy to implement. The availability of developer tools and services is enabling e-commerce companies to develop their own chatbots. Some experts predict the eCommerce chatbot market will grow to $9.4 billion by 2024 – an annual growth of 29.7% -with chatbots in the customer service sector expected to grow the fastest. And chatbots, in particular, have taken the world of eCommerce by storm. Artificial intelligence (AI) has changed how we use the internet, both from a consumer and a digital marketing point of view.

Amazon chatbot ecommerce